Monday, June 23, 2014

The Korean “Cinema of Assimilation” and the Construction of Cultural Hegemony in the Final Years of Japanese Rule

Figure 3. Spring in the Korean Peninsula (1941). Advertisements. Maeil Sinbo (5 November 1941: 1; 6 November 1941: 3; 8 November 1941: 1 – left to right, and top to bottom). Author’s own collection.The bottom advertisement includes a promotional tie-in campaign for Newtone, a blood replenishing and energizing cure-all-ailment tonic, which is also featured in a window display case in the inserted documentary footage of the cinema screening the Chunhyang film-within-the-film.

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