Figure 3. Spring in the Korean Peninsula (1941). Advertisements. Maeil Sinbo (5 November 1941: 1; 6 November 1941: 3; 8 November 1941: 1 – left to right, and top to bottom). Author’s own collection.The bottom advertisement includes a promotional tie-in campaign for Newtone, a blood replenishing and energizing cure-all-ailment tonic, which is also featured in a window display case in the inserted documentary footage of the cinema screening the Chunhyang film-within-the-film.